Video Stats

We do the research for you.

6 out of 10 people prefer online videos over television (Google).
Viewers remember 95% of a message through video, compared to 10% through text (Insivia).
72% of consumers prefer watching a video to learn about a product or service (HubSpot).
Videos attach 300% more traffic and improve consumer leads (MarketingSherpa).
Video makes a website 53 times more likely to reach the front page of Google (Insivia).
Placing a video on your landing page can increase your conversion rate by up to 80% (Unbounce).
Almost 50% of internet users watch videos about a product or service before going to the store (Hubspot).
After watching branded videos on social media, 64% of consumers will make a purchase (Tubular Insights).

YouTube has around 1.8 billion users (Business Insider).
1 billion YouTube users watch YouTube daily (YouTube).
Every 2 years, YouTube ad revenue will increase by 1 billion (Statistia).
The YouTube audience consists of people of all ages with access to internet (Statistia).
68% of YouTube users have watched videos to help them make a purchase decision. 80% of these users watched the videos at the beginning of their shopping process (Think with Google).

62% of users say that a Facebook Story made them more interested in a product (Marketing Land).
There are over 8 billion video views on Facebook every day (TechCrunch).

92% of Instagram users have followed a brand, clicked on a website or made a purchase after seeing an ad on the platform.

63% of people have clicked on a Google ad (HubSpot).
63% of people say they would click on a paid ad in Google search results (Clutch).
The Google Display Network supports video ads (Google).
90% of online consumers are reached by the Google Display Network (WebFX).
Video makes a website 53 times more likely to reach the front page of Google (Insivia).