Video Stats
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Consumer Info
Viewers remember 95% of a message through video, compared to 10% through text (Insivia).
Placing a video on your landing page can increase your conversion rate by up to 80% (Unbounce).
Almost 50% of internet users watch videos about a product or service before going to the store (Hubspot).
After watching branded videos on social media, 64% of consumers will make a purchase (Tubular Insights).
YouTube
68% of YouTube users have watched videos to help them make a purchase decision. 80% of these users watched the videos at the beginning of their shopping process (Think with Google).
62% of users say that a Facebook Story made them more interested in a product (Marketing Land).
LinkedIn video campaigns have 50% view rates. (LinkedIn)
92% of Instagram users have followed a brand, clicked on a website or made a purchase after seeing an ad on the platform.
63% of people have clicked on a Google ad (HubSpot).
Video makes a website 53 times more likely to reach the front page of Google (Insivia).